Milfshakes x Nocilla

I had the opportunity to collaborate on the new Nocilla x MilfShakes launch, El Milfterio del Picasso, creating the illustrations and artistic adaptations for the collection.

The illustrations also incorporate small hidden references to both the original artists’ work and MilfShakes’ own drops, adding an extra layer of detail and discovery to the collection.

The campaign brings back one of Nocilla’s most iconic formats: collectible glasses, returning six years later with a new limited-edition collection created in collaboration with MilfShakes. The collection stars Milfo, the brand’s mascot, reimagined through different artistic movements. The proposal features three designs inspired by styles that defined different periods in art history, turning each glass into a collectible piece.

The campaign also includes El Milfterio del Picasso, an activation built around the theft of a real Picasso painting. It begins with a clandestine art auction where the painting is stolen just as the bidding is about to begin. From there, the audience becomes part of the police team, tasked with finding the missing artwork through a digital escape room.